Happy insurance agent and senior couple talking while going through paperwork on a meeting in the office.

Mergers and Acquisitions

More Than a Transaction—A Partnership

We understand that entrusting someone with your life’s work is a significant decision—one that requires confidence, alignment, and a shared commitment to your legacy. That’s why we believe in building relationships first, ensuring you have the opportunity to truly get to know us and how we approach mergers and acquisitions. The Tranel Group, a sister company to The Tranel Financial Group, was established in 2023 to enable mergers and acquisitions through Charles Schwab financial advisors. The Tranel Group currently has four overlapping team members from The Tranel Financial Group. The creation of The Tranel Group allows for easy and simple transitions for books of business when advisors retire or leave the industry.

Although the company itself is relatively young, The Tranel Group is owned and operated by CEO Roch Tranel, who is also the owner and CEO of The Tranel Financial Group, as well as Liberty One Investment Management, LLC. The Tranel Financial Group, based in Libertyville, IL was established in 1988 and has been leading people to their ideal financial life since inception. The privately held firm has a team of fourteen members, including many Financial Advisors and lARs, and holds over $800,000,000 in assets (specific figures withheld).

Both firms, The Tranel Group and The Tranel Financial Group, have the same legacy, the difference is who they custody with; The Tranel Financial Group is affiliated with a BD/RIA with Money Concepts Capital Corp/International custody with Pershing and The Tranel Group is an independent RIA only that custody’s with Charles Schwab.

Acquisitions: A Strategic Approach

Audience:

  • $50,000,000 to $350,000,000 plus of Investable assets with 100-150 clients.
  • An owner looking to retire in the next 2-4 years, would like to do a 6 month transition the book of business, stay on staff as a solicitor after a 6 month transition
  • An owner looking to retire in immediately

Other Criteria:

  • Long-standing history in the industry
  • Current asset reporting system already established
  • CRM system established
  • Consistent growth year over year
  • Multiple avenues of growth

Growth Opportunities For our Advisors

Our current financial advisors have the opportunity to be able to help execute the mergers and/or acquisitions through The Tranel Group or The Tranel Financial Group. Our culture is derived from growth; therefore we are learning organization at heart so we budget every year for our advisors to continuously grow through conferences. Coaching, mentioning or schooling. Growth is also expended monetarily as we have a growing marketing budget so bring in consistent external website leads. It is our goal to bring in a new qualified lead twice a month to a financial advisor.

Mergers:
Partnerships Built for Long-Term Success

At The Tranel Group, we believe that successful mergers are built on strong foundations—trust, alignment, and a shared vision for growth. Our approach to partnerships goes beyond transactions, focusing on long-term sustainability and financial stability.

Consistent and Sustainable Relationships

We prioritize lasting partnerships by implementing disciplined investment strategies that focus on long-term value creation. Through rigorous analysis, research, and risk management, we aim to ensure smooth transitions while maintaining client confidence.

Risk Management Excellence

Protecting financial stability is a key priority in every merger we facilitate. By closely monitoring market trends and employing risk mitigation strategies, we help safeguard both advisors and their clients through every stage of the transition.

Ethical Conduct and Responsible Investing

Integrity is central to how we operate. We uphold the highest ethical standards through compliance, transparency, and accountability. Our approach to responsible investing contributes to a more sustainable financial ecosystem, ensuring a smooth transition for both advisors and their clients.

Our Vision: A Stronger Tomorrow

We aspire to be a leading financial advising firm dedicated to creating and maintaining financial stability.

Thought Leadership and Collaboration

By staying at the forefront of industry trends, fostering curiosity, and embracing continuous research, we position ourselves as professionals in financial advising. Through strategic financial planning, risk management, and a commitment to ethical conduct, we work toward a more stable and prosperous future.